WISE TALK August 2014: Sue hosted Chuck Wall, Founder/CEO of MarketPower Group. He’s an experienced entrepreneur, advisor, speaker and author of two books, his latest being Customer CEO: How to Profit from the Power of Your Customers.

Chuck explains why customers have the reins in big business, not companies.  Understand why it’s vital for companies to understand the core needs of their customers today, and will offer tips to improve the customer experience.

Follow Chuck on Twitter: @customerceo